In Antwerp
New York
London
and more locally
The title above says what artists should aspire to; I guess what I mean by that isn't just pleasing the public but getting on that wavelength that touches on the universal. Paul Rand puts it in a really good way when he says:
Bromidic (made common through over use) advertising catering to [the bad taste of the man in the street] merely perpetuates that mediocrity and denies him the most easily accessible means of aesthetic development.
Our cultural gateway isn't the gallery or the museum anymore but the "easily accessible" - among the people.
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