Tuesday, September 6, 2011

What contemporary artists should aspire to

All those that have seen this on youtube or the news or even better; have directly experienced or have been involved in a flash mob will have seen the crowds responses. I don't think I've seen one where a crowd has expressed negative responses. You can actually see people joining in or smiling or laughing and then when the whole performance is over they applause... but don't let me taint the experience with words, here are a few examples:

In Antwerp


New York


London


and more locally


The title above says what artists should aspire to; I guess what I mean by that isn't just pleasing the public but getting on that wavelength that touches on the universal. Paul Rand puts it in a really good way when he says:


Bromidic (made common through over use) advertising catering to [the bad taste of the man in the street] merely perpetuates that mediocrity and denies him the most easily accessible means of aesthetic development.

Our cultural gateway isn't the gallery or the museum anymore but the "easily accessible" - among the people.


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